Jason L. Kooyer, CIPM®

Sr. Performance Analyst | Partner

"Nothing is more satisfying than hearing a client say they found our CapTrust team helpful in better understanding their financial world, empowering them to live with confidence and purpose."

With CapTrust Since


College / Degrees

Hope College – B.A. Psychology

Professional Certifications & Equipping

Certificate in Investment Performance Measurement, CIPM®


CapTrust, Senior Performance Analyst/Partner, 2000-Present


Holland, Michigan


My life outside the office is filled with joy, literally. My wife Joy is a local third-grade teacher, and we spend as much time as possible with our three children.

Hobbies and Relaxation

We love to travel when given the opportunity, and the kids have grown used to long rides in the car and trips to the airport. Our favorite points of interest are lighthouses, museums, national parks, and stage theaters.


  • Where I’ve Been:
    • 28 major league baseball stadiums, 37 state capitals, and counting
    • Ireland, France, Italy, and China were favorite international destinations

Community Service

  • Holland Public Schools – Mentor & PTO
  • Central Wesleyan Church – Class leadership

What got you interested in this field?

I became interested in this field because it was able to join my love of analyzing financial markets with the satisfaction of building lasting relationships with trusted clients – a tremendous opportunity I don’t think I could find anywhere else.

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